mARgic 1.1

In this review, mARgic’s AR solutions are evaluated against five core value propositions, each considered for practical impact and limitations:

• Engagement — Attracts user attention and stimulates interest through novel, entertaining 3D visualization.
• Interaction — Establishes channels for rich and effective interaction with customers and leads.
• Mobilization — Leverages gamification to guide user flow toward points of interest and prompt desirable actions.
• Dissemination — Taps into social communities and viral dissemination to achieve cost-effective marketing.
• Intelligence — Mines real-time user behavior data to offer valuable insights into preferences in a non-intrusive manner.